Be it business to business or direct to consumer, the trend to sell online has dramatically increased, due to the implications of Covid-19.

But, like any route to market, business owners need to think carefully about the costs involved in servicing this channel and make sure it makes a profitable contribution to the business model, rather than a drain on precious cash resources. This guide aims to highlight the costs involved to help businesses set a profitable pricing strategy.

This guide follows on from our 'Understanding Ecommerce: how to make the most of your online offer' webinar. If you missed this webinar you can catch up here: Understanding Ecommerce: how to make the most of your online offer

If you are moving your vegetable or plants sales online and need quick tips that will help you save time, get up and running quickly and deliver results, watch our webinar which will show you how you can quickly start selling your produce online: Webinar: How to quickly start selling online