Eddy from InSynch will lead this workshop looking at how to successfully incorporate an email marketing strategy to your horticultural business.
He will briefly explain some of the legal issues that you need to be aware of and then guide delegates through the use of Mailchimp. He will explain how contacts are uploaded, sign up forms created through to creating a simple campaign and include tips to make your emails more successful. This is a must attend for anyone thinking of starting email marketing for their business.
Through previous training on this subject provided by Tyfu Cymru, here is a quote from Ric Kenwood (Director/Co-owner of Claire Austin Hardy Plants) on how the knowledge gained, empowered him to make a positive impact to his business:
'Insynch gave me knowledge and insight of email marketing strategies I hadn't previously utilised. As a result of actions implemented after working with Eddy I can directly attribute 480 orders to campaigns undertaken in the past five and a half weeks. This has generated substantial income in a period that is traditionally one of the quietest times of the year for us. It has helped boost our income in a cost effective and profitable manner during the trying times Covid has brought to many businesses. Thank you Eddy and the InSynch Team'
Email marketing strategies for your horticultural business How to increase sales using mailchimp – A grower’s guide
3rd June 2021, 12pm | Zoom
