Tyfu Cymru delivers industry specific support and training to build the capacity and capability of the Welsh horticulture sector. The project currently engages with over 430 existing growers and horticulture businesses across Wales to overcome challenges in the sector, and identify potential opportunities to create a stronger, future-proof horticulture industry.

Through the delivery of tailor-made training and support, a core aim of the project is to increase production in Wales. At present Tyfu Cymru work with existing horticulture businesses. However to encourage growth in the sector, the project is now keen to work with existing farmers and agricultural businesses to consider adapting their current business model to include horticulture production.

Reasons to diversify

Whether expanding into seasonal brassica production for supermarkets, growing field scale root vegetables to supplement a local veg box scheme, or launching a small scale market garden, diversification into horticulture presents an opportunity to tap into new or existing local and national markets. Developing a new income stream to support the current business model can limit risk and provide security to a farm business. Diversifying also creates an opportunity to utilise previously under-used land, increase local food production and strengthen the local economy.
Horticulture can be a tricky sector to navigate. Production can be time and resource heavy, particularly in the start-up phase. However by already having access to land, and a good understanding of the food and farming industry, farmers have a strong advantage when getting started. With the right training and guidance, Tyfu Cymru believes farmers are a strong resource when it comes to increasing Welsh food production and strengthening the industry.

About the programme

The Diversifying into Horticulture Programme is designed to give farmers the best start into horticulture production. It focuses on important areas such as diversification and market options, planning permission and infrastructure, marketing and product development, and hiring, leasing and contracts.

The programme will be delivered in two sections. The initial stage will be a series of 4 group webinars delivered via Zoom during February and March 2021. Following this, the programme will deliver study visits to four successful horticulture operations, giving participants an insight into production options on different types and size of land in Wales. These will take place between April and July 2021.

Participants are encouraged to attend all sessions. A benefit of the closed group learning model is the peer to peer networking opportunity. In between sessions there will be opportunities to discuss learning modules with both delivery leads and other participants on the programme.

There will be no formal assessment however a certificate of completion will be issued to all participants who complete the programme.

In addition to the programme sessions, participants will have access to all other available support from Tyfu Cymru. This includes one to one advise from industry experts, the option to join grower networks and access to a full and ongoing programme of workshops and sessions. More information is available here.

All training provided by Tyfu Cymru is 100% fully funded for Welsh commercial enterprises.


Each webinar will be 1 – 1.5 hours and delivered via Zoom. Participants will be provided with an accompanying fact sheet for each topic and questions to consider in your own time. The training provider will arrange a group Q&A follow up session for participants to ask further questions.

Webinar 1: Diversification options and routes to market – 16th February 2021

Webinar 2: Infrastructure and planning permission – 2nd March 2021

Webinar 3: Marketing, Ecommerce and product development – NEW DATE 6TH APRIL 2021 

Webinar 4: Hiring, leasing land, contracts and insurances  - NEW DATE 20TH APRIL 2021

Study Visits

The second part of the programme is study visits to four Welsh horticulture operations, to give participants an insight into production options and routes to market. Visits will include a tour of the farm, and a group Q&A session with the grower/farmer.

These will take place once a month between April and July 2021 and will last approx. 3 – 4 hours.

Locations and dates will before the programme commences. Please include your preferences in the application form.


If you are a farmer or an agricultural business considering diversifying into horticulture, and interested in taking part in this programme, please register for a place using the form below.