Hear first-hand from Paviland Farm’s Chris Harry Thomas and Claire Austin Hardy Plants Ric Kenwood about how they have established different routes to market to sell their products. Chris talks about his business and how he has established different routes to market and the considerations he has made with his diversification project. Chris was joined by Ric Kenwood Claire Austin Hardy Plants who has a wealth of knowledge on marketing. Whether trialling a new idea or making a permanent change to the business, diversifying presents an opportunity to tap into new or existing local and national markets, whilst developing an additional income stream to support the current business model. Developing a strong marketing campaign is the key to success.