This week is a celebration of all things British Flowers, from cut flowers, plants and foliage to the growers and the independent florists working with them. #BritishFlowersWeek is now in it’s 7th year, after being established by the New Convent Garden Market to promote the industry.
Last year, the hashtag #BritishFlowersWeek was seen by millions of people on social media, reaching 12.7 million people on Twitter and 2.4 million on Instagram. There were around 6,500 posts from 3,500 different people using the hashtag. The press also got behind British Flowers Week with coverage in regional, trade and national media1.
'We created British Flowers Week to show support for independent florists and growers to raise awareness of the magnificent calibre of flowers that can be found in Britain and to inspire people to buy more home-grown blooms.' says Alastair Owen, head of communications and marketing at New Covent Garden market.
To mark #BritishFlowersWeek 2019, Co-op have become the second supermarket to sign the NFU Plants and Flowers pledge, joining Aldi in assuring fair treatment of all suppliers in accordance with the Groceries Supply Code of Practice to British growers2.
NFU President Minette Batters said: "We are delighted that Co-op has signed the pledge which supports and protects British growers and recognises the efforts they make to produce high quality produce.
Last year we shared our industry insight on the British cut market industry: Grown not Flown. Which focused on the key messages from the NFU report ‘Backing British Blooms’ launched in 2016, and on the #GrownNotFlown campaign. A year later, we have another look at the market and what this means for Welsh growers.
The Agriculture in the United Kingdom 2018 report calculated that UK cut flowers in 2018 had a production value of £121m versus a total value of £860m (the total is worked out as: UK flower production plus cut flower imports minus cut flower exports). It also found that in 2018 14% of flowers sold in the UK were home-grown (based on value)3.
In contrast the 2016 NFU report, Backing British Blooms4, which estimated the value of UK cut flower production in 2015 at £82m, which equated to 12% of flowers sold in the UK. This shows a rise in the number of British cut flowers sold in the UK, which could be down to the increasing consumer awareness surrounding the environmental impacts of imported flowers – it is estimated the average bouquet on Valentine’s Day travels 4365 miles and the carbon footprint of imported flowers is around ten times that of home-grown cut flowers. Just as with food, people are increasingly demanding more locally grown produce.
UK cut flowers in 2018 had a production value of £121m versus a total value of £860m
In 2018 14% of flowers sold in the UK were home-grown (based on value).