Pippa Greenwood is a very well-known broadcaster and author including being a regular panel member on Radio 4’s Gardeners’ Question Time. Pippa is also the Horticulture Manager at the Horticulture Trades Association. In this talk she gives her perspective of commercial horticulture and the roles of trade associations in raising awareness and representing members. Her talk includes the significance of horticulture and the factors that may encourage or limit growth of the industry both now and, through horizon scanning, the future.