Download the Toolkit: Ticketing Factsheet - 14.05.2021 - English.pdf

Managing customer footfall on your site can be a key challenge when running a pick your own PYO business, but with planning this can be easy to overcome.

As well as making sure you can maintain social distancing a booking system will offer a number of additional benefits to make sure your customers are satisfied and that you get the best returns on your produce. For example, managing footfall can be essential in ensuring a good customer experience by making sure your facilities are not overwhelmed (such as car parks) and to avoid disappointment caused by having to turn people away at the gate. This can also help to match supply with demand by matching footfall with the availability of ripe fruit or pumpkins in the field on a given day.  

While online prebooking has become commonplace, you will need to have clear messages about the booking processes, especially if you are only allowing online bookings to be taken. It is also highly recommended that customers are charged to prebook to reduce the risk of no-show bookings and to help you recover the costs of the booking system. However, many growers offer an exchange system whereby customers are given vouchers for the price of the ticket which can be redeemed against the same value of fruit at the tills. Clear communication of the booking process will help to make sure that your customers have an easy and enjoyable visit to your site.

It can be quick and easy to set up a ticketing system, and while this may need a small amount of planning on a week-by-week basis this can quickly become a routine part of your business, and fits nicely with any existing website or social media communications you have with potential customers. While this approach will provide a good solution to the current social distancing requirements you are likely to find the wider benefits of a book ahead system more than sufficient to keep the system running in the long term.

This toolkit provides an overview of how you can start an online booking system for Pick your Own: Technical Advice Sheet Online Booking Systems for Pick Your Own

Disclaimer

Every effort is made to ensure the accuracy of information and recommendations given in these notes, with information provided correct at the time of writing. The material given above is provided for information only and is not an endorsement or promotion of the services described. Growers are recommended to full research and price out ticketing options before implementation. Website and businesses development mentoring is available free of charge for eligible growers through the Tyfu Cymru program, please contact us to arrange an appointment – email/telephone advice is also available. 



Related Pages


Webinar: Social Media Best Practise & Email Marketing - PYO Networks

In this one hour workshop, attendees will learn the ropes of Social Media best practise and how to use Facebook and Instagram to best reach customers and drive sales. The session will also include live reviews of attendees Social Media platforms and…

3/16/2021 4:37:40 PM

Webinar: Integrating Farm Tourism into your Horticulture Business

Have you considered a farm shop, a pop up café, a seasonal events calendar? How about an ‘Insta field’? The demand for photo worthy fields is on the rise, and with careful planning, establishing a pick your own will have the public flocking to your f…

2/24/2021 1:44:27 PM

Technical Advice Sheet: Growing Sunflowers

Sunflowers can make a very attractive addition to wide range of businesses. They can be sold alongside a range of other products, and due to the long flowering season this can even stretch into the autumn to coincide with pumpkins in the run up to Ha…

11/16/2020 11:39:21 AM

Technical Advice Sheet Pumpkin PYO Marketing with Covid

While many of the covid-19 restrictions are being relaxed, it’s likely to continue to pose a challenge for growers for the foreseeable future – especially for those selling directly to customers for whom a high footfall on site is needed to achieve g…

9/30/2020 1:07:45 PM

Technical Advice Sheet: Pumpkin Power Hour - July

Tyfu Cymru have launched regular Power Hour sessions for members of the Pumpkin Network. This article includes the full technical notes from the latest Power Hour in July.

9/3/2020 1:32:56 PM

Pick your Own (PYO): What you need to know to get 5* rated (part 2)

Part two of our Pick your Own Factsheet focusing on Marketing and Top Technical Tips...

3/19/2020 12:28:00 PM

Pick your Own (PYO): What you need to know to get 5* rated…

In our series of industry insights, we provide some background to the market, as well as some top tips on ensuring that your customer experience hits that important 5-star customer rating.

12/16/2019 1:38:55 PM