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Hear first-hand from Paviland Farm’s Chris Harry Thomas and Claire Austin Hardy Plants Ric Kenwood about how they have established different routes to market to sell their products.

Chris will talk about his business and how he has established different routes to market and the considerations he has made with his diversification project.

Chris is joined by Ric Kenwood Claire Austin Hardy Plants  who has a wealth of knowledge on marketing. He will also talk about how he uses digital marketing to boost sales during traditionally quieter months. 

Whether trialling a new idea or making a permanent change to the business, diversifying presents an opportunity to tap into new or existing local and national markets, whilst developing an additional income stream to support the current business model. Developing a strong marketing campaign is the key to success.