The Diversifying into Horticulture Programme is designed to give non-horticulture based farmers the essential support needed to branch out into the sector. Whether trialling a new idea or making a permanent change to the business, diversifying presents an opportunity to tap into new or existing local and national markets, whilst developing an additional income stream to support the current business model.

This initial session will cover an introduction to the programme, an exploration into horticulture business models and routes to market, and considerations for diversification and opportunities in the sector. You will also hear first hand from Alex Higgs, a Welsh beef and sheep farmer who has expanded the businesses by successfully diversifying into horticulture with a seasonal pick your own operation. This interactive session will end with an opportunity to ask questions to the experts to help explore your own ideas.

A follow up session can be arranged for those wishing to explore their ideas further.

To register for this webinar please click here 


Full Programme

We are encouraging participants to sign up to the whole Diversifying programme where possible, which includes 4 webinar sessions and a study tour (covid permitting). To register for the programme, please compete the below.