The Diversifying into Horticulture Programme is designed to give non-horticulture based farmers the essential support needed to branch out into the sector. Whether trialling a new idea or making a permanent change to the business, diversifying presents an opportunity to tap into new or existing local and national markets, whilst developing an additional income stream to support the current business model. This initial session covers an introduction to the programme, an exploration into horticulture business models and routes to market, and considerations for diversification and opportunities in the sector.